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Published On: 10/18/2017


Over 60 logos were submitted by 28 individuals and narrowed to 3 finalists. Now is your chance to select the winner.


SFS Members: 

The SFS Board of Directors is requesting your input on the selection of a new logo. The logo redesign committee reviewed over 60 logos submitted by 28 individuals for our logo contest and selected 3 finalists. It is now up to you to select a winner. We will use preference (or instant runoff) voting to identify the winner. Please rank your preference of the three logos from most preferred (1) to least preferred (3). If one logo receives more than 50% of the vote, that logo will win. If no logo receives more than 50% of the vote, the last place logo will be dropped, and the 2nd place votes from individuals preferring that logo will be distributed as first place votes across the remaining two logos. That process will result in one logo receiving more than 50% preference. For a more detailed explanation of instant runoff voting, see https://en.wikipedia.org/wiki/Instant-runoff_voting and http://www.fairvote.org/rcv#rcvbenefits.  

Given the mission of SFS and our scientific stature, the logo redesign committee thinks our logo should be ‘outward looking’ (i.e., designed primarily to convey our stature and professionalism to those outside of the society with whom we interact and want to influence) rather than ‘inward looking’ (i.e., designed to appeal to our own specific roots, interests, and biases). Many of the submissions we received were well designed and attractive, but we thought some were better suited for a natural history-oriented society with a focus on specific types of organisms. The SFS is now a society of many freshwater disciplines.

The logo redesign committee identified seven traits that an effective logo should have:

  1. Distinct – it should set us apart from other organizations.
  2. Simple – it should be easily and immediately recognizable (it’s our ‘brand’).
  3. Relevant – it should be appropriate for our audience (see thoughts above).
  4. Timeless – it should be as relevant and impactfulin 20 yearsas it is now.
  5. Memorable – it should be attractive, leave a positive impression, and be easy to remember.
  6. Scalable – it should look good regardless of size (e.g., water bottles vs banners).
  7. Versatile – it should look good on letterhead, on merchandise, projected on a screen, etc.

We ask that you carefully consider these thoughts and ideas and then rank your preference for the three logos.

View the logos here:


Then log in to the SFS membership area to vote:


Note that the colors and fonts associated with the winning logo will be altered as needed by the society to conform with web site design, merchandizing needs, etc., so please don’t vote based on color or fonts.

Please do not download, copy, or distribute the logo images. They are the intellectual property of the authors.

Voting will be open until noon, GMT, Monday 23 October 2017 (6:00 am, MDT, 23 Oct).

If you need assistance locating your log in password for the SFS membership page, click on the “Forgot your Login?” link on SFS Website main page, under the Member Login section at top right:



If you need further assistance, contact SFS membership support at sfsmembership@usu.edu

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